Time and again, the Villiger cigar factory attracts attention through its “special passion for collecting”: the company has a penchant for exceptional cigar specialities and for brands with a rich history. For example, the “Bock y Ca” brand found its way into the caring hands of the German-Swiss cigar manufacturer and has been revived. ‘Bock y Ca’ once formed part of the Cuban cigar empire of Gustav Bock Müller, who made history as the inventor of the cigar band. Today, the legendary ‘Bock’ cigar is an integral part of the Villiger portfolio. 101 years after Gustav Bock’s death, Villiger is now giving the ‘Bock’ a careful modernisation of its brand identity.