In the 19th century, Juan Cuevas, a Spanish immigrant from Santander, set about establishing a family business that has now spanned four generations. Like others who were fortunate enough to live and work in the Cuban province of Pinar del Río, Juan Cuevas began growing tobacco and turned it into a successful business.
His son, Juan Jr., followed in his father’s footsteps and successfully continued to run the family business until the events of 1959 forced a dramatic change. Years later, Luis Cuevas Sr., the son of Juan Jr., continued the family tradition of handcrafting fine cigars at the family-owned cigar factory, Tabacalera Las Lavas, in the Cibao Valley in the Dominican Republic. Today, Luis Sr., together with his son Luis Jr., is involved in the production and sale of high-quality long-filler cigars at their factory, Tabacalera Las Lavas, in Santiago, Dominican Republic.
And so it came to pass that, after decades of producing premium cigars for renowned brands, it was decided that the time had come to produce and market a high-quality premium cigar that would bear the Cuevas name.