Since 1986, La Unica cigars have offered outstanding value for a premium cigar, unrivalled in the industry. As with many classics, the La Unica Dominican Primeros also had humble beginnings. More than twenty years ago, even before the cigar boom, the patriarch of the J.C. Newman Cigar Company, Stanford J. Newman, challenged his good friend Carlos Fuente Sr. with an idea that had never before been tried in the cigar industry: to develop a rich, flavourful and superb-tasting premium cigar and package it in an affordable cellophane bundle, without the expensive boxes and trimmings that are customary with other premium cigars. Up until that point, factories had only packaged their ‘seconds’ in bundles.