Nestor Plasencia was born in Cuba in 1950 and was practically born into the world of tobacco and cigars. His family had been in the tobacco trade for generations and had a wealth of experience in the cultivation and manufacture of cigars. In 1959, his family was forced to flee to Nicaragua due to the revolution and built a new life there with tobacco plantations. Following the Sandinista Revolution in 1979, Nestor Plasencia lost all his plantations and factories once again, and they fled to Honduras. There, they established new plantations and opened cigar factories. And they did so with great success, for today they are among the leading cigar producers in Central America.
In 1986, around one million cigars were produced in their factories. Ten years later, they were already producing 33 million cigars. They are now also producing cigars in Nicaragua once again.
Today, the senior member of the family and his son, who shares his name, manage over 2,000 km² of land and employ more than 5,000 people. Amongst other brands, their factories produce Rocky Patel cigars. The Plasencia family has continued to drive forward tobacco cultivation and has produced the first certified organic tobacco, which is used in the Plasencia Reserva Original.