Alex Elami, the brand’s creator, master blender and ‘nose’, has had a passion for cigars since his youth. Born into a family of connoisseurs, for whom savouring a vitola at the end of a meal was an almost sacred ritual, he quickly developed a passion for flavours, aromas, terroirs and production methods. He is himself a discerning enthusiast and today continues the family tradition, a symbol of generosity and sharing.