Alex Elami, the brand’s creator, master blender and nose, has had cigars in his blood since he was a young man. Born into a family of connoisseurs for whom savouring a vitola at the end of a meal was an almost sacred ritual, he quickly developed a passion for flavours, aromas, terroirs and production methods. He is himself a discerning aficionado and today continues the family tradition, a symbol of generosity and sharing.